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About the CRC

Our mission is to provide students with learning opportunities and provide valuable research in consumer behavior analysis and research to corporate partners. Since our inception, we've worked with some of the world's most admired brands.

Applied Learning

Student Research Fellows in the OHIO Consumer Research Center work to conceptualize, design, execute, and analyze consumer-based marketing research projects with real-world clients to understand real-world situations.

Current Fellows

The Student Researcher Fellowship Program is highly competitive. Fellows will complete training and research projects for clients each semester. Meet the current fellows and learn why they're involved.

Meet the Faculty

The faculty leading the Consumer Research Center bring decades of experience leading market research projects. As professionals, they've developed influential advertising campaigns, provided consumer insights in product development for Fortune 500 companies, and leveraged innovative technologies in neuromarketing, including eye tracking, facial expression analysis, and survey measurement tools. Our faculty contribute to respected peer reviewed journals and win national teaching excellence awards. Learn to put data into action with our outstanding educators.

Prospective Fellows

Are you ready to join this high-performing team translating issues, data, and information into recommendations for nationally-known brands? Research Fellowships in the Consumer Research Center Initiative is open to all OHIO students with an overall GPA of at least 3.0. Fellows must have a strong interest in consumer behavior and marketing research, be highly motivated with a capacity for leadership, and be willing to contribute a significant amount of time to the program.

Contact Us

Take your first step toward partnering with the Consumer Research Center today.

Bringing Data to Life

The OHIO Consumer Research Center provides opportunities for students to explore intellectual curiosities about consumer marketing through company-sponsored consumer research projects. Projects create new knowledge about consumers as well as develop students’ skills in marketing research.

12 Planned Projects in the Pipeline

40+ Years of Center Faculty Experience in Consumer Research