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Hiler, Jacob

Assistant Professor

Marketing
Copeland 622
740-593-2007
hilerj@ohio.edu

Education

Ph.D. Louisiana State University, E.J. Ourso College of Business 

M.B.A. Xavier University

B.S.B.A. Xavier University

Research Interests

Dr. Hiler's research interests include consumer behavior (notably the role of gratuity in predicting consumer behavior), retailing, consumer culture, and relationship marketing.

Selected Publications

Stephanie Mangus, ​Jacob L. Hiler,​and Ben McLarty (2012), “A New Tool for Customer Segmentation: Defining and Measuring Relationship Proneness,” ​American Marketing Association: Summer Marketing Educators Conference,​ Page 212. 

Awards

2014 AMA Sheth Foundation Consortium Fellow

2014 Graduate Student Teaching Award Nominee, Louisiana State University

2013 Daryl McKee Memorial PhD Award 

2013 Southeast Marketing Symposium ­Outstanding Service Award

Biography

Dr. Jacob Lee Hiler is an Assistant Professor of Marketing at the Ohio University College of Business. Prior to joining academia, Dr. Hiler worked in the marketing research industry at Parker Marketing Research where he conducted research for many Fortune 500 companies including The Walt Disney Company, Pepperidge Farm, The Campbell Soup Company, Heinz, The Miller Brewing Company, and Hilton Worldwide. He still has a strong passion for the industry and hopes to continue that work within The Consumer Research Center at Ohio University. 

His research interests include consumer behavior (notably the role of gratuity in predicting consumer behavior), retailing, consumer culture, and relationship marketing. His work has appeared at various conferences including the American Marketing Association – Summer Marketing Educators Conference, Academy of Marketing Sciences, and Association for Consumer Research. Additionally, he has papers under review or near to submission at many top tier journals including the Journal of Consumer Research. He also is an avid academic filmmaker having had two films presented at ACR Film Festival, and currently working on a third.

Dr. Hiler currently teaches Marketing Research at Ohio University. During his tenure at LSU, he also taught Principles of Marketing, Consumer Behavior, and Retailing Management.