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Thursday, March 23 2017 12:00am
Wednesday, February 15 2017 12:00am
Professor Alexa Fox discusses the history of Valentine's Day, marketing strategies and current trends
Thursday, December 1 2016 12:00am
Digital Marketing and Sales Strategies students attend HubSpot’s INBOUND 2016 conference in Boston.
Wednesday, November 9 2016 12:00am
Learning beyond the classroom through social media Dr. Fox joined forces with other universities to teach students how to use social media in a professional setting.
Wednesday, October 19 2016 12:00am
Ohio University hosts second annual Faculty Newsmakers Gala.
Thursday, September 15 2016 12:00am
How can you balance student organizations as a full-time student? Why do Business Bobcats love the College of Business? Just ask Sheri Sheffel!
Wednesday, September 7 2016 12:00am
Executive-in-Residence Tom Marchese brings 30 years of marketing experience to the classroom.
Friday, July 29 2016 12:00am
Hartman shares her teaching style for fall semester.
Thursday, July 28 2016 12:00am
Class adopts international spin
Thursday, July 28 2016 12:00am
The Center for International Business partners with Brazil’s Latin America Institute of Business for executive education program
Monday, May 16 2016 12:00am
Snap, crackle, pop! Kellogg’s continues to explore and expand partnership with Consumer Research Center after being impressed by student insights.
Thursday, May 12 2016 12:00am
These assignments are so innovative that you’ll wish they were given to you (whether or not you’re a student).
Thursday, April 21 2016 12:00am
One class. Eight posters. 22 students. A world of difference.
Thursday, April 7 2016 12:00am
With Earth Day a week away, tree planting isn’t all that’s top of mind. Brands are thinking about corporate social responsibility, and individuals are brainstorming ways to conserve water and energy while reducing waste. As your organization generates timely “green” content, OHIO College of Business expert Colin Gabler is here to answer all of your sustainability related marketing questions.
Monday, April 4 2016 12:00am
Find out what College of Business professors are saying in the media this week.
Media Alert: Marketing Day to feature keynote speaker John Gainor, president and chief executive officer of International Dairy Queen, Inc.
Friday, February 26 2016 12:00am
Ohio University’s College of Business will host its second ever Marketing Day Wed., March 17, from 11 a.m. to 2:30 p.m.
How the College of Business Exchange Program changed this Business Bobcat’s perspective (and her major)
Tuesday, February 16 2016 12:00am
Ohio University’s College of Business aims to provide students with a transformational learning experience through programs like the College of Business Exchange Program, Global Consulting Program, and other learning experiences where students get to apply what they’ve learned.
Ohio University College of Business faculty to live Tweet advertising campaign reactions during Super Bowl
Friday, January 29 2016 12:00am
One of the largest sporting events and business opportunities of the year--the Super Bowl--is less than a week away. And audiences are increasingly consuming media during, rather than after, events. Take the Ellen DeGeneres selfie that went viral at last year’s Academy Awards broadcast, for example.
Thursday, January 28 2016 12:00am
Outdoor enthusiast + marketing guru + research enthusiast
Tuesday, January 12 2016 12:00am
Each semester, Marketing Professor and Director of the Consumer Research Center Dan Dahlen closes his last lecture with the same content: his “5 to thrive” tips for success.
Friday, January 8 2016 12:00am
After the bows and ribbons are put away, retailers are shifting to focus on results.
Thursday, December 10 2015 08:00am
Find out why Jared always wanted to go into business and how he was able to get second place in the Global Health Case Competition.
Monday, November 30 2015 08:00am
Learn about Mariah's passion for organizational behavior and how her dog business influenced her choice of major.
What’s it like to start a company from the ground up? Alumnus Tim Holt shares his start-up experiences
Friday, October 23 2015 12:00am
From Ohio University to Silicon Valley, alumnus Tim Holt spreads #BusinessBobcat pride
Thursday, October 8 2015 12:00am
What do Wendy’s “Where’s the Beef” campaign, Ohio University, and football have in common? College of Business Professor Dan Dahlen
Thursday, September 17 2015 12:00am
#BusinessBobcat trivia: Which professor published a paper on superhero leadership and can describe himself in just 16 words? You guessed it: Dr. Adam Rapp, executive director, The Ralph and Luci Schey Sales Centre and the Ralph and Luci Schey Associate Professor of Sales.
Thursday, August 20 2015 12:00am
Recipient of the Distinguished Career Contribution Award, O’Reilly is one of just three individuals to receive an award from the AMA’s Sports and Special Events Marketing interest group this year
Thursday, April 16 2015 12:00am
No big deal, this Business Bobcat already has a job lined up for after graduation — and he is only a junior! Get to know Matthew Simpson, a Marketing and MIS major who is also working on a Sales certificate.
Thursday, February 12 2015 12:00am
After visiting a friend in Athens, marketing senior Hailey Hess left the city life for OHIO's beautiful campus. Find out why this Business Bobcat has loved her decision to transfer.
Thursday, January 22 2015 12:00am
Meet one of our stand-out Business Bobcats, Marketing major Beth Cullen.
Tuesday, November 18 2014 11:00am
There are few things on this planet that can strike fear into a person quite like one particular experience. Sweaty palms, cottonmouth, lightheadedness — all are symptoms of an anxiety that even one of Ohio University’s College of Business’ standout students had to tame: public speaking. For senior Laurel Monroe, chair of the Schey Sales Centre, the most effective way to dismantle her anxiety was to face it head on.
Monday, November 17 2014 01:00pm
Students in the Business-to-Business Market Management class are going from the classroom to the boardroom to develop a deeper understanding of marketing in a business-to-business context, working with executives, visiting facilities, and putting theory into practice.
Tuesday, July 1 2014 12:00am
College of Business Honors Program students participated in the Global Consulting Program where they traveled to Botswana and were paired with students from the University of Botswana to participate in consulting work for five entrepreneur clients.