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Meet the Professor: Katie Hartman

Friday, July 29 2016 12:00am

Hartman shares her teaching style for fall semester.

Hartman.jpgBy Mackenzie O'Dwyer 

Katie Hartman, chair and associate professor of marketing, wears multiple hats for Ohio University’s College of Business. Undergraduate students know her as chair of the marketing department and professor in marketing strategy, marketing research, and consumer behavior courses. Graduate students know her as professor of the strategic marketing and supply chain management course. One thing is clear: Dr. Hartman knows business marketing.

As chair of the marketing department, Hartman’s role can be described in three parts: academic, personnel, and strategy. She helps students enroll in classes, understand their major, and learn about co-curricular or extracurricular learning opportunities. She also meets with the executive team to discuss strategy for the marketing department and College of Business. Inside the classroom, Hartman takes a similar approach to designing her courses each semester.

“My approach to teaching is to focus on the outcome,” said Hartman. “I think about the skills, competencies, and change in thinking that I want the students to gain from the class. That outcome can be unique to each course I teach.”

Once Hartman determines the outcome, she begins building what she calls the “learning journey.”

“It’s a progression throughout the semester,” she said. “The learning journey comprises content that is being delivered and learning development opportunities that teach students how to apply the content, such as projects and assignments. How we tie the two together is what makes the journey possible.”  

Hartman bases her course design on Bloom’s Taxonomy, or the process of learning that begins with understanding the content and ends with having the skills to use that content to create new and original work. That’s why she implemented the recent Kroger competitive analysis project into her full-time MBA course.

“For all courses – no matter what I’m teaching – my favorite part is helping students through the learning journey. I get to know the students as people, help them take their education where they want it to go, and find their passion. That makes my job so rewarding,” said Hartman. 

- Potpourri –

Five pressing questions for Hartman:

Do you have a favorite place to eat in Athens or on campus? 

“Well, I was born and raised in Athens, spent four years at Ohio University as an undergrad, and I’m a second generation faculty member, so I can tell you a lot has changed over the past several years. Restaurants have come and gone, but my favorite places to eat are Ohio University’s Culinary Services’ locations. Actually, I used to work in Shively dining hall when I was a student! I love that they’ve improved the quality and nutrition of their food choices.”

Do you have a favorite spot on Ohio University’s campus?

“My favorite spot… That would have to be my two season ticket seats in the Convocation Center for OHIO basketball games.”

Which season do you like best in Athens? 

“My favorite season is fall – both culturally and physically. The excitement and newness of students coming to campus and the weather make that time of year great.”

What events have you enjoyed in Athens?

“Marketing Day is an event we host at the Walter Hall Rotunda in spring. Marketing students are invited to attend and hear from executives in the area. The first year we heard from Papa John himself, or John Schnatter, founder and CEO of Papa John’s Pizza. Last year, we heard from John Gainor, president and chief executive officer of International Dairy Queen, Inc.”

What have you liked most about working with students and faculty at Ohio University’s College of Business?

“My favorite part about working with faculty is being able to collaborate on innovations that will advance student learning. And whether I get to work with a student over a period of years or on a short-term project, I love helping them figure out what they really love to do and commit themselves to that career.”