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MSA Students Seize Opportunities in New York

Wednesday, April 6 2016 12:33pm

19 projects for 10 sports industry partners in New York City metro area provides a memorable "cap" for MSA students in their final semester

The Master of Sports Administration program has long emphasized providing practical sports industry opportunities interwoven with students’ academic work. The second annual capstone trip to New York City was a testament to that commitment. Begun in 2015 and tied to the SASM 6990 class taught by Dr. Norm O’Reilly, the capstone experience involves students completing rigorous consulting projects for sports industry partners in the New York City metro area. 

The 2016 edition of the MSA capstone class and trip involved 19 projects for 10 organizations. Those partners (in no particular order) were: the New York Giants, New York Jets, National Football League, National Hockey League, MLS, NBC Sports, Google, Roc Nation, Genesco Sports & Entertainment, and the Women’s Sports Foundation.

Presentations were hosted by the organizations and projects were presented to a multitude of executives at each. Students who presented to the NHL got a surprise when league commissioner Gary Bettman dropped in on the meeting to say hello.

The variety of projects also gave MSA students multiple opportunities to work on projects that fit their specific interests. Dan Williams (’16) is one student who seized the opportunity to explore his passion for soccer.

“The opportunity to work with an industry leading organization in NBC Sports and a rising organization like Soccer United Marketing (MLS), is something I never would have imagined upon coming back to Ohio University two years ago,” said Williams.

To take a deep dive into soccer consumption in the United States and how to best position the Mexican National team in the US from a digital perspective are real-world problems our clients are facing. Developing solutions to increase viewership and engagement is something I am very proud to have been a part of.”

The work doesn’t end in New York City, as students will take the feedback from clients on their presentations and work it into a final report. However, the excitement and satisfaction in the work that was done in New York and in the weeks preceding the trip is felt from all participants. Many of industry partners already indicated an interest in providing projects again in the future. It creates a welcome challenge for Dr. O’Reilly and Sports Administration faculty as they try to improve the capstone experience each year.

Check out the social media recap below to see the trip through the eyes of the students, and see all the photos of group presentations on Facebook: