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Ohio University College of Business faculty to live Tweet advertising campaign reactions during Super Bowl

Friday, January 29 2016 12:00am

One of the largest sporting events and business opportunities of the year--the Super Bowl--is less than a week away. And audiences are increasingly consuming media during, rather than after, events. Take the Ellen DeGeneres selfie that went viral at last year’s Academy Awards broadcast, for example.

Tags: Marketing

In a world where instantaneous coverage is crucial, why wait for next-day reactions from experts, when you can get them during the game? Ohio University College of Business faculty Alexa Fox, assistant professor of marketing, Colin Gabler, assistant professor of marketing, and Dan Dahlen, director, Consumer Research Center, will be live-tweeting reactions and thoughts on ads during the big game from Ohio University School of Business Twitter account, @OhioUBusiness.

Media contact:                 

Brianna Wilson, marketing and communications specialist, Ohio University’s College of Business at wilsonb4@ohio.edu or 740-593-9372