Skip to content

Sales Certificate

Did you know that 50 percent of college graduates enter sales as their first career?

Of those, more than 60 percent of first-time salespeople either quit or were fired. Although careers in professional selling are plentiful, not many students are well equipped to take advantage of the opportunity. That is why the Ohio University College of Business offers a certificate in sales.  

The sales certificate is for undergraduates in any major who want to develop knowledge and skill in professional selling. The certificate is offered through the Ralph and Luci Schey Sales Centre. The Schey Sales Centre was founded in 1997 as one of the first collegiate sales programs in the country teaching sales readiness in the classroom, fostering self-discovery through personality assessments and professional development, and engaging students to lead the Centre.

Our approach works. We have a 98 percent placement rate prior to graduation – 99 percent of Schey Sales Centre graduates have a great job secured before they graduate from Ohio University. We place an emphasis on developing you as a high-potential candidate – one that is experienced and self-aware. As a Schey Sales alumnus, you are ready to make a meaningful contribution to the business workforce on your first day. We have more than 40 corporate sponsors ready to provide you with an internship and full-time employment before you even receive your diploma.

The sales certificate program requires a minimum of 18 hours in required courses and electives. Admission is highly competitive, an internship is required, and students must apply for this interdisciplinary classroom experience. 

Whether your major is engineering, journalism, business, or sport management, this is a skill set you need. Get started and apply today.

Required Courses Include:

MKT 3580 - Foundations of Professional Sales

Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.

Requisites: MKT 2020 or 2400
Credit Hours: 3.0

MKT 4580 - Sales Management

Principles and practices in planning, organizing, and controlling sales force. Selection, training, compensating, supervising, and stimulating salespeople. Analysis of sales potentials and costs.

Requisites: MKT 3580
Credit Hours: 3.0

MKT 4680 - Consultative Sales

Sales capstone course for college seniors focused on selling as a career. Students will learn how to successfully match the selling process with a decision maker’s buying process.

Requisites: Permission required and MKT 3580
Credit Hours: 3.0

MKT 4910 - Sales Internship

Sales Internship

Requisites: Permission required
Credit Hours: 1.0-3.0

Additional courses:

Complete one of the following courses:

MKT 4250 - Business to Business Marketing

Introduces the field of business-to-business (B2B) marketing. Answers the questions: What is business marketing? In what markets does it occur? Topics include: Organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.

Requisites: MKT 2020 or 2400
Credit Hours: 3.0

MKT 4780 - Sales Strategy & Technology

Explores the strategy and science of selling. Students learn how to analyze their customers’ needs, how to develop their selling opportunities, what customers want today from professional salespeople and how to use sales technology.

Requisites: MKT 3580
Credit Hours: 3.0

Cross Disciplinary Electives:

Complete one of the following courses:

COMS 1030 - Fundamentals of Public Speaking

Principles of public speaking, practice in presenting informative and persuasive speeches with emphasis on communicative process. Use of interpretive and rhetorical methods to understand meaning, context, culture, and language in the development of speeches. 

Credit Hours: 3.0

COMS 2060 - Communication in Interpersonal Relationships

Provides experience in study of communication in social interaction. Exploration of communication variables and skill development in message generation in one-to-one informal settings.

Credit Hours: 3.0

COMS 2150 - Argumentative Analysis and Advocacy

Basic principles of argumentative discourse including concepts of presumption, burden of proof, rhetorical forms of reasoning, and evidence. Practice in applying these principles. 

Requisites: C or better in COMS 1030
Credit Hours: 3.0

COMS 1030 - Fundamentals of Public Speaking

Principles of public speaking, practice in presenting informative and persuasive speeches with emphasis on communicative process. Use of interpretive and rhetorical methods to understand meaning, context, culture, and language in the development of speeches. 

Credit Hours: 3.0
General Education Code: 2HL

COMS 2020 - Communication and Persuasion

Process of communication and attitude change, survey of general theories and typical research, and analysis of contemporary persuasion problems. 

Credit Hours: 3.0

ET 2800 - Engineering and Technology - Overview

Intended for students of all majors; non-Engineering Technology students are encouraged. Provides an overview of engineering and technology, to place the profession in a historical context, to examine the views of supporters and detractors, to examine moral and ethical issues associated with the profession in society, and to develop an appreciation for the manner in which engineering and technological work is conducted. Emphasizes a “problem-solving” approach to questions of all kinds, but more specifically to technological ones. 

Credit Hours: 3.0
General Education Code: 2AS

FIN 2020 - Foundations of Financial Management

Introduces the student to the basic principles of short-term and long-term corporate financial management. 

Requisites: ACCT 1010 and not COB except BS 8123 and WARNING: No Credit if taken after the following: FIN 2400 and 3100
Credit Hours: 3.0

JOUR 2500 - Introduction to Strategic Communication

Introduction to strategic communication and overview of related professions. 

Credit Hours: 3.0

PHIL 1300 - Introduction to Ethics

Discussion of classic and/or modern philosophical views of human values, ideals, and morality. Provides introductory survey of some main problems, concepts, and results of ethics including selected philosophers of past and present. 

Credit Hours: 3.0
General Education Code: 2HL

SASM 4350 - Sport Promotion and Sales Management

Provides an overview of the elements of sport promotion and sales. Content includes rationale and benefits of promotion and sales, sponsorship proposals, licensing programs, solicitation of sponsors, and an introduction to the ticket sales process.

Requisites: SASM 3010 and 3120
Credit Hours: 3.0

Need more information about this certificate?

Ask a question and someone from the Centre will get back to you.