Careers in Marketing
Careers in marketing vary greatly. You might be in a very creative area, or you might choose professional sales, or even logistics and supply chain. The marketing discipline is where creativity meets research.
The very best marketing minds are driven by data, a desire to understand the customer and their needs. In fact, according to a 2004 CEO Study, marketing is among the top three most commonly held functions in S&P 500 CEOs. That’s because marketing professionals have an analytical foundation, but can use that data to think creatively and solve customer problems. If you’re looking for a degree that gives you an understanding of the analytical, technological, and creative aspects of business, look no further.
Careers in sales are varied and numerous from consultative selling to managing key accounts for major corporations. Professional sales activities are focused on building relationships and meeting customer needs.
Careers in retail are ideal for individuals interested in a service-oriented, entrepreneurial profession. The responsibilities of professionals in retailing vary widely and may include the management of brands, products, promotions, pricing, selling, and employees. In addition to careers in retail store management, retail professionals may develop careers as buyers, merchandise managers, district managers, in-store display designers, and promotion managers.
Marketing Research and Analytics
Marketing research is the process that links customers to the marketer through the collection and interpretation of information. Marketing researchers and marketing analysts support organizations’ missions and goals by collecting, interpreting, and managing information necessary to make sound, empirically-driven marketing management decisions. Individuals employed in the field of marketing research – such as market analysts, research managers, project directors - enable organizations to offer the right products and services at the right price and at the right location.
Brand and marketing management is a discipline that focuses on the practical application of marketing techniques and the management of resources and activities. A brand manager would be the champion for a product line or brand. Their main job would be to organize and oversee the promotion, sales, and image of branded products or services. If you were a brand manager, you would control every aspect of the brand from advertising campaigns to production decisions and sales strategies.
Advertising and Marketing Communications
This is where you combine marketing objectives, like selling a product, with artistic ingenuity, i.e. the advertisement, social media post, or brochure. Marketing communications applies quantitative and qualitative research to the creative process to drive consumer behavior.
Logistics and Supply Chain Management
This is the supervision of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point or origin to point of consumption.
For more information on Marketing Careers:
- The American Advertising Federation http://www.aaf.org
- American Marketing Association http://www.ama.org
- National Retail Federation http://www.nrf.com
- Public Relations Society of America http://www.prsa.org
- Bureau of Labor Statistics – Occupational Outlook Handbook: http://www.bls.gov/ooh
- Marketing Research Association http://www.marketingresearch.org