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Undergraduate Degree

The Sport Management Major

Our students have an education grounded in business skills and acumen. As the sports industry becomes more global and complex, it’s increasingly important that graduates understand the integration of the special nature of sports, management theory, and administrative principles. Sport management includes any combination of skills related to planning, organizing, leading, and evaluating within the context of an organization or department whose primary product or service is related to sport. 

The undergraduate Sport Management program at Ohio University will give you the academic preparation and practical training required for success in the sport industry. The program leads to a Bachelor of Sport Management (BSM) and is accredited by the Commission on Sport Management Accreditation, a specialized accrediting body that promotes and recognizes excellence in sport management education in colleges at the baccalaureate and graduate levels, and also accredited by the Association to Advance Collegiate Schools of Business, an organization dediated to advancing quality management education worldwide.

Required Sport Management Courses:

Download a copy of a typical course sequence for BSM candidates (Catalogs 2014-2015 and 2015-2016 only).

Download a copy of a typical course sequence for BSM candidates (Catalogs 2016-2017 and later only).

SASM 1010: Introduction to Sports Administration

Introduction to the multiple facets of the sport industry. The knowledge gained in this course will provide a foundation for the future study of the industry. 
Requisites: Freshman or Sophomore standing
Credit Hours: 3.0

SASM 2250: History of the Sport Industry

Examines the origin and development of the sport industry in America from the 19th century to the present.
Requisites: C or better in SASM 1010
Credit Hours: 3.0

SASM 3220: Leadership and Sport Management

Focuses upon the leadership, legal, and governance elements of sport organizations. Topics covered in the course include leadership theory, ethical decision-making, human resource management, policy development, and budget planning.

Requisites: BA1000, Cluster completion (FIN 2400, MGT 2100, MIS 2020, MKT 2400), and SASM 2250

Credit Hours: 3.0

SASM 3760: Sport Facility and Event Management

Applies the functions of management to the development, operations, and financing of sport facilities. Facilities examined include public and private arenas, stadiums, ballparks, and multi-use venues. Provides the foundations for event bidding and management as well as covering risk management, safety, and emergency planning in sport. 
Requisites: BA 1000 and SASM 2250
Credit Hours: 3.0

SASM 4400: Sport Ticket Sales and Systems

Introduces students to ticket operations by studying policy development and implementation, customer service, problem solving, ticket technology, will call, seat improvements and relocations, ticket transfers, and ticket sales. 
Requisites: Cluster completion (FIN 2400, MGT 2100, MIS 2020, MKT 2400), SASM 2250, and QBA 2010
Credit Hours: 3.0

SASM 4450: Marketing and Revenue Streams in Sport

Examines advanced sport marketing concepts with application to amateur and professional sport organizations in relation to sources of revenue and revenue management. Topics covered in the course include promotions and external relations, sport consumer behavior, strategic marketing planning and analysis, marketing information management, marketing communication strategies, and sponsorship cultivation and activation.

Requisites: Cluster completion (FIN 2400, MGT 2100, MIS 2020, MKT 2400), SASM 2250, and QBA 2010
Credit Hours: 3.0

SASM 4500: Senior Seminar in Sport Management

Will allow the student to apply the principles and concepts of sport management and develop and demonstrate critical planning and organizational skills required of sport managers.
Requisites: Senior and Sport Management major only
Credit Hours: 3.0

SASM 2910: Practicum

Credit Hours: 1.0 (maximum of 3.0)

SASM 4910: Internship

Internship of at least 348 hours with an approved sport-related organization.
Requisites: Permission required and sports management major and (Junior or Senior)
Credit Hours: 3.0

Specialization:

Please complete one of the following options. Please contact your advisor or the BSM program director for additional information about these options.

Business Discipline:

  • Marketing
  • Data Analytics
  • Accounting
  • Finance

Business Minor:

  • Marketing
  • Finance

Certificate

  • Sales
  • Women and Gender Studies
  • Environmental Studies
  • Entrepreneurship

Structured Sport Internship

  • Three required courses, one elective, and one internship required.

Looking for more information on majoring in Sport Management? 


Contact:

John Nadeau
BSM Program Director
Department of Sports Administration
nadeauj@ohio.edu
740-593-2122