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About the CRA

Our mission is to provide students with learning opportunities and provide valuable research in consumer behavior analysis and research to corporate partners. Since our inception, we've worked with some of the world's most admired brands.

Applied Learning

Student Research Fellows in the Center for Consumer Research and Analytics work to conceptualize, design, execute, and analyze consumer-based marketing research projects with real-world clients to understand real-world situations.

Meet the Faculty

The faculty leading the Center for Consumer Research and Analytics bring decades of experience leading market research projects. As professionals, they've developed influential advertising campaigns, provided consumer insights in product development for Fortune 500 companies, and leveraged innovative technologies in neuromarketing, including eye tracking, facial expression analysis, and survey measurement tools. Our faculty contribute to respected peer reviewed journals and win national teaching excellence awards. Learn to put data into action with our outstanding educators.

Fellowship Program

Are you ready to join this high-performing team translating issues, data, and information into insights for nationally known brands? Research Fellowships in the Center for Consumer Research and Analytics are open to all OHIO students with an overall GPA of at least 3.0. Fellows must have a strong interest in consumer behavior or analytics, be highly motivated, and be willing to contribute a significant amount of time to the program.

Submit Your Project

Corporate Partners: Take your first step toward partnering with the Center for Consumer Research and Analytics and contact us today.

Bringing Data to Life

The Center for Consumer Research and Analytics provides opportunities for students to explore intellectual curiosities about consumer behavior through company-sponsored consumer research and analytics projects. Projects create new knowledge about consumers as well as develop students’ skills in research and analytics.

80+ Consumer Research and Analytics Projects Completed

60+ Years of Center Faculty Experience in Consumer Research and Analytics