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Hartman, Katie

Chair & Associate Professor of Marketing

Copeland 514F


PhD in Business Administration, Indiana University 

MS in Business, Indiana University 

Masters of Business Administration, Ohio University 

Bachelors of Business Administration, Ohio University 

Research Interests

Retail sales interactions, consumer ritual behaviors, customer service, interpersonal communications, tourism, higher education, assessment of learning.

Professional Experience

Associate Professor of Marketing, Ohio University 

Assistant / Associate Professor of Marketing, University of North Carolina Wilmington 

Selected Publications

Hartman, Katherine B., James B. Hunt, and Carla Y. Childers (2013). Effects of eWOM valence: examining consumer choice using evaluations of teaching. Journal of Behavioral Studies in Business, 6(October).

Hartman, Katherine B., Tracy H. Meyer, and Heather H. Hurley (2013). An Examination of Culture Cushion: Antecedents and Consequences. International Journal of Culture, Tourism, and Hospitality Research, 7(4), 340-352.

Hartman, Katherine B. and James B. Hunt (2013). What reveals about how and why students evaluate their professors: A glimpse into the student mindset. Marketing Education Review, 23(2), 149-160.

Hartman, Katherine B., Christopher R. Moberg, and Jamie M. Lambert (2013). Effectiveness of Problem-based Learning in Introductory Business Courses. Journal of Instructional Pedagogies, 12 (September).

Kinard, Brian R. and Katherine B. Hartman (2013). Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames. Journal of Advertising, 42(2-3), 196-203.

Hartman, Katherine B., James B. Hunt, and Carla Y. Childers (2013). Mistaken causation? A case to teach the difference between correlation and causality. Journal of Business Cases and Applications, 8 (June).

Porter, Thomas, Katherine Hartman, and John Seth Johnson (2011). Books and Balls: Antecedents and Outcomes of College Identification. Research in Higher Education Journal, 13(October).

Hartman, Katherine B., Tracy H. Meyer, and Lisa L. Scribner (2009). Culture Cushion: Inherently Positive Inter-Cultural Tourist Experiences. International Journal of Culture, Tourism, and Hospitality Research, 3(3), 259-268.

Hartman, Katherine B., Tracy H. Meyer, and Lisa L. Scribner (2009). Retail and Service Encounters: The Inter-Cultural Tourist Experience. Journal of Hospitality Marketing & Management, 18(1), 197-215.

Porter, Thomas W. and Katherine B. Hartman (2007). The Effect of Product Characteristics on Online Shopping Intentions. E-Business Review, VII(1), 161-165.

Hartman, Katherine B. (2006). Television and Movie Representations of Salespeople: Beyond Willy Loman. Journal of Personal Selling & Sales Management, 26(3), 283-292.

Hartman, Katherine B. and Rosann L. Spiro (2005). Recapturing Store Image in Customer-Based Store Equity: A Construct Conceptualization, Journal of Business Research, 58(August), 1112-1120.


2014 Excellence in Professional Activity and Service, Ohio University College of Business

2012 Outstanding Reviewer Award, Emerald Literati Network

2011 Faculty Advisor of the Year, Pi Sigma Epsilon


Dr. Katherine "Katie" Hartman is a second-generation Ohio University alumnus and faculty member. She is an Associate Professor and the Interim Chair for the Marketing Department and teaches marketing strategy, marketing research, and consumer behavior.  Katie is also Director of Assessment for the College of Business, Secretary for the OHIO Faculty Senate, and President of Mu Kappa Tau (National Marketing Honor Society).