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Moberg, Chris

Senior Associate Dean

Office of the Dean
Copeland 614F


DBA, Cleveland State University, 2000.

MBA, Miami University, 1989.

BBA, University of New Mexico, 1988.


Research Interests

Supply chain management, logistics performance, services marketing, sales effectiveness, sport marketing, marketing education, and ethics.

Professional Experience

Sales manager; small business owner

Selected Publications

Hartman, Katherine, Christopher R. Moberg, and Jamie Carter, “Effectiveness of Problem-Based Learning in Introductory Business Courses," forthcoming, Journal of Instructional Pedagogies.

Yu, Kun, Yong J. Wang, Christopher R. Moberg, and Kevin W. Cruthirds (2013), “Adopting Ro-Ro Transportation in Inland China: A Decision Criteria Survey of Shippers, Forwarders, and Haulers,” International Journal of Logistics Systems and Management, Vol. 16, No. 4.

Lawrence, Heather, Peter Titlebaum, Christopher R. Moberg, and Christina Ramos (2013), "Fortune 100 Companies: Insight into Premium Seating Ownership," Sport Marketing Quarterly, Vol. 22, 1, pp. 48-58. 

Moberg, Christopher R. and Megan Leasher (2011), “Examining the Differences in Salesperson Motivation Among Different Cultures,” American Journal of Business, Volume 26, 2, pp. 145-160.

Lawrence, Heather J. and Christopher R. Moberg (2009), “Luxury Suites and Team Selling in Professional Sport,” Team Performance Management, Volume 15, 3-4, pp. 185-201.

Leasher, Megan and Christopher R. Moberg (2008), “Evaluating the Impact of Collegiate Sales Training and Education on early Salesperson Performance,” The Journal of Selling & Major Account Management,” Volume 8, 4, pp. 32-45.

Moberg, Christopher R., Kate Vitasek, Ted Stank, and Abre Pienaar (2008), “Time to Remodel,” Supply Chain Quarterly, Volume 2, 3, pp. 32-44.

Moberg, Christopher R., Jane Sojka, and Ashok Gupta (2008), “An Update on Academic Dishonesty in the College Classroom,” Journal on Excellence in College Teaching, Volume 19, 1, pp 149-176.

Reese, James T. and Christopher R. Moberg, (2007), “An Exploratory Study of the College Transplant Fan,” The SMART Journal, Volume 4, 1, pp. 27-46.

Morgan, Felicia, Dawn Deeter-Schmelz, and Christopher R. Moberg, (2007), "Branding Implications of Partner Firm-Focal Firm Relationships in Business-to-Business Service Networks," Journal of Business and Industrial Marketing, Volume 22, 6, pp. 372-382.

Matta, Vic and Christopher R. Moberg 2006), "The Development of a Research Agenda for RFID Adoption and Effectiveness in the Supply Chain," Issues in Information Systems, Volume 7, 2, pp. 246-251.

Hale, Trevor and Christopher R. Moberg 2005), “Improving Supply Chain Disaster Preparedness: A Decision Process for Secure Site Location,” International Journal of Physical Distribution and Logistics Management, Volume 35, 3, pp. 195-207.

Moberg, Christopher R., Tom Whipple, Bob Cutler, and Thomas W. Speh (2004), “Do the Management Components of Supply Chain Management Affect Logistics Performance?,” International Journal of Logistics Management, Volume 15, Number 2, pp. 15-30.

Moberg, Christopher R. and Thomas Speh (2004), "Third-Party Warehousing Selection: A Comparison of National and Regional Firms," Mid-American Journal of Business, Vol. 19, 2, pp. 71-76.

Moberg, Christopher R. and Thomas Speh (2003), "Evaluating the Relationship Between Questionable Business Practices and the Strength of Supply Chain Relationships," Journal of Business Logistics, Volume 24, 2, pp. 1-19.

Moberg, Christopher R., Thomas Speh, and Thomas Freese (2003), "Supply Chain Management: Making the Vision a Reality," Supply Chain Management Review, September/October, pp. 34-39. 

Hale, Trevor and Christopher R. Moberg (2003), "Location Science Research: A Review," Annals of Operations Research, Vol. 123, pp. 21-35.

Moberg, Christopher R. and John R. Walton (2003), "Assessment of the Marketing Major: An Empirical Investigation," Marketing Education Review, Vol. 13, 1, pp. 69-78.

Moberg, Christopher R., Bob Cutler, Andrew Gross, and Thomas Speh (2002), "Identifying Antecedents of Information Exchange Within Supply Chains," International Journal of Physical Distribution and Logistics Management, Volume 32, 9, pp. 755-770.

Moberg, Christopher R., David Rosenthal, and Robert Twells (2000), "The HeaterMeals Company: A Hot in the Dark," Business Case Journal, Summer, pp. 237-251.



Best Paper Award, Relationship Marketing Track, 2006 Winter Marketing Educators’ Conference.

Intellectual Contribution Award, College of Business, 2004

Senior Class Faculty Award, 2002



Board Member, Council of Supply Chain Management Professionals (2008-Present)