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O'Reilly, Norm

Richard P. and Joan S. Fox Professor of Management & Chair

Sports Administration
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PhD (Marketing), Eric Sprott School of Business, Carleton University, Ontario, 2007

MBA (Marketing), Telfer School of Management, University of Ottawa, Ontario, 2000

Master of Arts (MA) in Sports Administration, University of Ottawa, Ontario

Honours BSc (Kinesiology), University of Waterloo, Waterloo, Ontario, 1997, 1998


Named one of the "Five to Watch" (under 40 award) in Sport Business by the Globe & Mail, TSN and others on May 16th, 2013 in Toronto.

2012 – North American Society for Sport Management Research Fellow (lifetime)

2012 – Nominated by students – 2012 Capital Educator’s Award

2011 - University of Ottawa – Media Excellence Award – recognized as the professor with the most influential media impact in 2010-2011.

2009 to present - Regular Columnist (monthly), Sport Business Journal, Top Industry Publication in Sport Business (published out of New York, USA).

TOP PAPER awards - 7 Academic Conferences, ASAC 2011, ASAC 2010, International Conference on Branding 2009, ASAC 2009, ASAC 2006, SMART 2005, SMART 2004.

Keynote Speaker at more than a dozen Industry Conferences.

2010 - Research Expert, CBC Hockey Night in Canada, research profiled

2010 - Research Expert, TSN/Globe & Mail Special "Why Not Canada", 6 Part Series TV & Newspaper based on research

2008 - Award of Merit - Research Performance - Laurentian University

2006 - Award of Merit - Research Performance - Laurentian University

2003 – 2005 - Ireland-Canada Scholarship Recipient, Scholarship for PhD Studies

1997 – 1999 - Academic All-Canadian, Ottawa Gee-Gees Swim Team

1997 - Outstanding Graduating Senior, University of Waterloo Athletics, Nordic Skiing; 1997 OUA (Team) Champion


Norm O’Reilly is recognized as one of the leading scholars in sport business. He holds the Richard P. and Joan S. Fox Professor of Business and is Chair of the Department of Sports Administration at Ohio University’s College of Business. Dr. O’Reilly has expertise in a range of business topics, including marketing, sponsorship, social media, sport finance, social marketing, tourism management, and management education. He has authored or co-authored seven books, 14 case studies in the Harvard/Stanford series, and more than 80 peer-reviewed journal articles. His publications include the 2015 book Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games, with Richard Pound, Rick Burton, Benoit Seguin and Michelle Brunette. At conferences, he has won 11 best paper awards and has more than 135 conference presentations to his credit. Dr. O’Reilly is the lead researcher on the Canadian Sponsorship Landscape Study, a highlight of the annual Canadian Sponsorship Forum since 2007, currently in its ninth edition.

Dr. O’Reilly works closely with industry. He was recognized in 2013 as one of the “Five to Watch” in sport business in Canada by the Globe and Mail and is a lifetime Research Fellow of the North American Society for Sport Management. In 2011, he was the recipient of the University of Ottawa’s Media Excellence Award (for media coverage of his research). For nearly 10 years, he has been minority owner and senior advisor with the Consulting Group of Toronto-based marketing agency, TrojanOne, where he has worked for clients including Nike, UFC, the Canadian Paralympic Committee, and many more. He also acts as a specialist on legal cases and has sat on the boards of many sport organizations.

Prior to coming to Ohio University, Dr. O’Reilly taught at the University of Ottawa, the David Falk Center for Sport Management at Syracuse University, the Graduate School of Business at Stanford University, the School of Sports Administration at Laurentian University, and the Ted Rogers School of Management at Ryerson University. He has previously held positions as school director, vice-dean and director of a research centre. Dr. O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, an MBA from the Telfer School of Management at the University of Ottawa, an MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo. He currently holds visiting/adjunct appointments in Canada and Australia, and also holds the CGA/CPA Accounting Designation. Prior to joining academia, Dr. O’Reilly had involvement as an administrator, including senior policy officer at Sport Canada, team manager and office manager at Triathlon Canada, and event manager for the 2008 Toronto Olympic Bid. He has been a member of the 2004, 2008, and 2010 Mission Staff for the Canadian Olympic Committee at the Olympic Games, and attended the 2012 Olympic Games in a research capacity.