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Driving Brand Engagement with Consumers
Saturday, March 5 2016 04:15pm
Roy Gifford, MSA Class of 1996, is pursuing his PhD at Case Western University. His research shows how brands can get coveted engagement with consumers.
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Media Alert: Marketing Day to feature keynote speaker John Gainor, president and chief executive officer of International Dairy Queen, Inc.
Friday, February 26 2016 12:00am
Ohio University’s College of Business will host its second ever Marketing Day Wed., March 17, from 11 a.m. to 2:30 p.m.
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Top Three Takeaways from Professor Sinan Gokkaya and Xi Liu's most recent publication
Thursday, February 25 2016 10:00am
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Bobcat Q&A - Denise Scalfano
Thursday, February 25 2016 12:00am
Find out how Denise's experience in the Student Equity Management Group has been so helpful and why she believes a sandwich from Bagel Street Deli is so versatile.
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Sports Ad Diversity Series: Martin Graham, Premium Sales Account Executive, Orlando Magic
Tuesday, February 23 2016 10:13am
Martin Graham, Premium Sales Account Executive with the Orlando Magic and 2013 MSA alumnus, talks about his experience in sports and how diversity impacts the workplace.
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Students exemplify sales best practices at OHIO Sales Cup
Monday, February 22 2016 12:00am
On Saturday, Feb. 20, 15 competitors and 20 judges and corporate partners gathered for the 5th Annual OHIO Sales Cup, sponsored by SalesFuel. It was the largest—and the closest—OHIO Sales Cup yet. Dave Baxter, ’17 won by merely 1/10 of a point.
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Bobcat Q&A: Amanda Browning
Friday, February 19 2016 12:00am
Graduating senior Amanda Browning shares her wisdom from four years in Athens. Find out how to get the most out of your time in Athens!
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How the College of Business Exchange Program changed this Business Bobcat’s perspective (and her major)
Tuesday, February 16 2016 12:00am
Ohio University’s College of Business aims to provide students with a transformational learning experience through programs like the College of Business Exchange Program, Global Consulting Program, and other learning experiences where students get to apply what they’ve learned.
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Media Alert: Ohio University’s Sales Cup Announces New Sponsor
Monday, February 15 2016 12:00am
Today, SalesFuel and the Ralph and Luci Schey Sales Centre from Ohio University announced a sponsorship agreement for the Schey Sales Centre’s 5th Annual Ohio Sales Cup. The Ohio Sales Cup, an internal sales competition, determines which teams represent the Schey at the National Collegiate Sales Competition in April.
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Sports Ad Diversity Series: Joseph Watkins, Lincoln University
Tuesday, February 9 2016 01:15pm
Joseph Watkins, Chief of Staff at Lincoln University in Missouri talks about diversity and inclusion in the sports industry and on college campuses.
