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Driving Brand Engagement with Consumers
Saturday, March 5 2016 04:15pm
Roy Gifford, MSA Class of 1996, is pursuing his PhD at Case Western University. His research shows how brands can get coveted engagement with consumers.
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Media Alert: Marketing Day to feature keynote speaker John Gainor, president and chief executive officer of International Dairy Queen, Inc.
Friday, February 26 2016 12:00am
Ohio University’s College of Business will host its second ever Marketing Day Wed., March 17, from 11 a.m. to 2:30 p.m.
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Sports Ad Diversity Series: Martin Graham, Premium Sales Account Executive, Orlando Magic
Tuesday, February 23 2016 10:13am
Martin Graham, Premium Sales Account Executive with the Orlando Magic and 2013 MSA alumnus, talks about his experience in sports and how diversity impacts the workplace.
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Bobcat Q&A: Amanda Browning
Friday, February 19 2016 12:00am
Graduating senior Amanda Browning shares her wisdom from four years in Athens. Find out how to get the most out of your time in Athens!
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How the College of Business Exchange Program changed this Business Bobcat’s perspective (and her major)
Tuesday, February 16 2016 12:00am
Ohio University’s College of Business aims to provide students with a transformational learning experience through programs like the College of Business Exchange Program, Global Consulting Program, and other learning experiences where students get to apply what they’ve learned.
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Successful entrepreneurs, OHIO alumni inspire students, dole out advice
Friday, February 12 2016 12:00am
This year’s two Konneker Medal recipients returned to campus last week to share equal parts inspiration and advice with students from the Center for Entrepreneurship, a partnership between OHIO’s College of Business and Voinovich School of Leadership and Public Affairs, and the Russ College of Engineering and Technology.
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Sports Ad Diversity Series: Joseph Watkins, Lincoln University
Tuesday, February 9 2016 01:15pm
Joseph Watkins, Chief of Staff at Lincoln University in Missouri talks about diversity and inclusion in the sports industry and on college campuses.
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Sports Ad Diversity Series: Tara Jackson, Director of International Partnership Activation, UFC
Tuesday, February 2 2016 11:33am
Tara Jackson, 2011 MSA graduate, comments on the state of diversity in her organization and the industry as a whole
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Ohio University College of Business faculty to live Tweet advertising campaign reactions during Super Bowl
Friday, January 29 2016 12:00am
One of the largest sporting events and business opportunities of the year--the Super Bowl--is less than a week away. And audiences are increasingly consuming media during, rather than after, events. Take the Ellen DeGeneres selfie that went viral at last year’s Academy Awards broadcast, for example.
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Meet the Professor: Alexa Fox
Thursday, January 28 2016 12:00am
Outdoor enthusiast + marketing guru + research enthusiast
