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Thursday, April 7 2016 12:00am
With Earth Day a week away, tree planting isn’t all that’s top of mind. Brands are thinking about corporate social responsibility, and individuals are brainstorming ways to conserve water and energy while reducing waste. As your organization generates timely “green” content, OHIO College of Business expert Colin Gabler is here to answer all of your sustainability related marketing questions.
Monday, April 4 2016 12:00am
Find out what College of Business professors are saying in the media this week.
Media Alert: Marketing Day to feature keynote speaker John Gainor, president and chief executive officer of International Dairy Queen, Inc.
Friday, February 26 2016 12:00am
Ohio University’s College of Business will host its second ever Marketing Day Wed., March 17, from 11 a.m. to 2:30 p.m.
How the College of Business Exchange Program changed this Business Bobcat’s perspective (and her major)
Tuesday, February 16 2016 12:00am
Ohio University’s College of Business aims to provide students with a transformational learning experience through programs like the College of Business Exchange Program, Global Consulting Program, and other learning experiences where students get to apply what they’ve learned.
Ohio University College of Business faculty to live Tweet advertising campaign reactions during Super Bowl
Friday, January 29 2016 12:00am
One of the largest sporting events and business opportunities of the year--the Super Bowl--is less than a week away. And audiences are increasingly consuming media during, rather than after, events. Take the Ellen DeGeneres selfie that went viral at last year’s Academy Awards broadcast, for example.
Thursday, January 28 2016 12:00am
Outdoor enthusiast + marketing guru + research enthusiast
Tuesday, January 12 2016 12:00am
Each semester, Marketing Professor and Director of the Consumer Research Center Dan Dahlen closes his last lecture with the same content: his “5 to thrive” tips for success.
Friday, January 8 2016 12:00am
After the bows and ribbons are put away, retailers are shifting to focus on results.
Thursday, December 10 2015 08:00am
Find out why Jared always wanted to go into business and how he was able to get second place in the Global Health Case Competition.
Monday, November 30 2015 08:00am
Learn about Mariah's passion for organizational behavior and how her dog business influenced her choice of major.