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Ohio University College of Business faculty to live Tweet advertising campaign reactions during Super Bowl
Friday, January 29 2016 12:00am
One of the largest sporting events and business opportunities of the year--the Super Bowl--is less than a week away. And audiences are increasingly consuming media during, rather than after, events. Take the Ellen DeGeneres selfie that went viral at last year’s Academy Awards broadcast, for example.
Thursday, January 28 2016 12:00am
Outdoor enthusiast + marketing guru + research enthusiast
Tuesday, January 12 2016 12:00am
Each semester, Marketing Professor and Director of the Consumer Research Center Dan Dahlen closes his last lecture with the same content: his “5 to thrive” tips for success.
Friday, January 8 2016 12:00am
After the bows and ribbons are put away, retailers are shifting to focus on results.
Thursday, December 10 2015 08:00am
Find out why Jared always wanted to go into business and how he was able to get second place in the Global Health Case Competition.
Monday, December 7 2015 08:00am
Learn more about Kody Seeger, an Accounting major, SOX 404 Fellow, and Casa Nueva enthusiast.
Monday, November 30 2015 08:00am
Learn about Mariah's passion for organizational behavior and how her dog business influenced her choice of major.
Friday, November 6 2015 12:00am
She loves puzzles, was once an interior designer, and fell in love with Athens on a dreary December day. But, the most important thing to know about Dr. Esmond-Kiger is how much she loves students, teaching, and developing curriculum.
What’s it like to start a company from the ground up? Alumnus Tim Holt shares his start-up experiences
Friday, October 23 2015 12:00am
From Ohio University to Silicon Valley, alumnus Tim Holt spreads #BusinessBobcat pride
Thursday, October 8 2015 12:00am
What do Wendy’s “Where’s the Beef” campaign, Ohio University, and football have in common? College of Business Professor Dan Dahlen