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Monday, May 16 2016 12:00am
Snap, crackle, pop! Kellogg’s continues to explore and expand partnership with Consumer Research Center after being impressed by student insights.
Thursday, May 12 2016 12:00am
These assignments are so innovative that you’ll wish they were given to you (whether or not you’re a student).
Thursday, April 21 2016 12:00am
One class. Eight posters. 22 students. A world of difference.
Thursday, April 7 2016 12:00am
With Earth Day a week away, tree planting isn’t all that’s top of mind. Brands are thinking about corporate social responsibility, and individuals are brainstorming ways to conserve water and energy while reducing waste. As your organization generates timely “green” content, OHIO College of Business expert Colin Gabler is here to answer all of your sustainability related marketing questions.
Monday, April 4 2016 12:00am
Find out what College of Business professors are saying in the media this week.
Monday, March 14 2016 12:00am
Open to any Ohio University student, College certificates combine academic coursework with applied experiences. They are a great way for non-majors to gain valuable business experience
Media Alert: Marketing Day to feature keynote speaker John Gainor, president and chief executive officer of International Dairy Queen, Inc.
Friday, February 26 2016 12:00am
Ohio University’s College of Business will host its second ever Marketing Day Wed., March 17, from 11 a.m. to 2:30 p.m.
Friday, February 19 2016 12:00am
Graduating senior Amanda Browning shares her wisdom from four years in Athens. Find out how to get the most out of your time in Athens!
How the College of Business Exchange Program changed this Business Bobcat’s perspective (and her major)
Tuesday, February 16 2016 12:00am
Ohio University’s College of Business aims to provide students with a transformational learning experience through programs like the College of Business Exchange Program, Global Consulting Program, and other learning experiences where students get to apply what they’ve learned.
Ohio University College of Business faculty to live Tweet advertising campaign reactions during Super Bowl
Friday, January 29 2016 12:00am
One of the largest sporting events and business opportunities of the year--the Super Bowl--is less than a week away. And audiences are increasingly consuming media during, rather than after, events. Take the Ellen DeGeneres selfie that went viral at last year’s Academy Awards broadcast, for example.