Media alert: Ohio University College of Business faculty available for Earth Day Expert
Thursday, April 7 2016 12:00am
With Earth Day a week away, tree planting isn’t all that’s top of mind. Brands are thinking about corporate social responsibility, and individuals are brainstorming ways to conserve water and energy while reducing waste. As your organization generates timely “green” content, OHIO College of Business expert Colin Gabler is here to answer all of your sustainability related marketing questions.
Colin Gabler, Ph.D., assistant professor of marketing and Freeman Fellow has conducted extensive research on the overlap between sustainability and business strategy. His work ranges from ethical sales leadership to green consumer behavior to sustainable supply chains and disaster management. He can comment on how policy makers and business managers alike can strive to achieve environmental and social good while not compromising the bottom line, as well as on the history and current global trends in sustainability marketing. He also can offer insight into how companies can differentiate and position their brand based on their sustainability initiatives. Find out more about Gabler.
Gabler recently partnered with OHIO’s Office of Sustainability to provide students in his sustainability marketing class the opportunity to address local sustainability issues. His students worked all semester on projects aimed at creating long-term solutions to environmental problems both on campus and in the Athens community. They earned a research grant to present their poster projects Thurs., Apr. 14 at the OHIO Student Expo. Find out more. They will also present their posters at the Earth Day Celebration on April 20. Find out more.
Brianna Wilson, marketing communications specialist, Ohio University’s College of Business at firstname.lastname@example.org or 740-593-9372