Ohio University College of Business faculty available as relief expert throughout hurricane season
Tuesday, June 21 2016 12:00am
ATHENS, Ohio (Jun. 22, 2016) – In Aug. 2006, 13 million Americans donated $4.2 billion for Hurricane Katrina relief, according to Pew Research Center and Charity Navigator. Yet the total economic impact was upwards of $150 billion. With such high discrepancies between available and needed funds, maximizing disaster-related donations is of utmost importance.
Further, The Weather Company recently projected this year’s hurricane season, spanning from Jun. 1 through Nov. 30, to be the “most active tropical season since 2012.” Now more than ever, maximizing disaster relief is crucial. OHIO College of Business expert Colin Gabler can offer a unique perspective on how to do just that: by increasing preventative philanthropic contributions and facilitating collaboration between public and private sectors.
Colin Gabler, Ph.D., assistant professor of marketing and Freeman Fellow has conducted research on personal philanthropy for crisis relief in the wake of natural and manmade disasters. Research suggests that while pre-disaster contributions are more impactful, people are more likely to donate after the event occurs. Gabler can comment on why preventative dollars are more impactful, offer ideas on how to increase those types of contributions, and present possible solutions to the disparity between pre- and post- disaster donations. He has also examined how short-term partnerships between government entities and corporations can help supply chains return to normal operations more quickly, and can comment on how both entities can approach this type of relationship. Find out more about Gabler.
Brianna Wilson, marketing communications specialist, Ohio University’s College of Business at email@example.com or 740-593-9372