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Professional Development at RIR NASCAR Races

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With the help of our #OHIOFamily alums, some of our current MSA students had the opportunity to volunteer at the Richmond International Raceway in Richmond, Virginia where they also experienced the 1st eSports Tournament at a NASCAR event.

On Friday, September 8th, eight of our current MSA students traveled to Richmond, Virginia to volunteer at the Richmond Raceway where they had the opportunity to further their professional development assisting 2 races across a 36-hour period; the Virginia529 College Savings 250 NASCAR XFINITY Series race on September 8th and the Federated Auto Parts 400 NASCAR Monster Cup Series race on September 9th. Their responsibilities ranged from data collection, social media content creation, marketing activations, event set-ups and tear downs, as well as assisting in the execution of the 1st eSports tournament at a NASCAR event.

"he #OHIOFamily provided such a unique opportunity for us and I'm so grateful they let us be so hands-on in the process of working the event. It was an incredible experience and one that opened my eyes to an industry segment I'd yet to explore.” - Amanda Bryd (MSA ’19)

The experience taught them valuable skills they will take with them as they enter the sports industry. Jeremy Rieskind (MSA ’19) emphasized the importance of preparation while also being flexibleAs part of his responsibility, Jeremy was able to update the software on 8 XBOX Ones that belonged to Monster Energy on Friday so that Monster could run the 704Games NASCAR Heat 2 Pit Box activation on Saturday. This allowed Richmond to strengthen their partnerships with NASCAR's primary entitlement sponsor and video game developer by solving an ongoing technology issue that hindered an experiential activation for fans at other tracks.  

“There were several times during the weekend where we had to think on our feet to solve or work around a logistical obstacle.  Especially with it being the first ever e-sports event, we had to take a trial and error approach on certain tasks. We ultimately were able to get creative and put on an awesome experience for all in attendance and now have a framework which can be built on for future eSports events.”

The eSport tournament was another unique experience that the students were a part of that was unlike any other NASCAR events. A recent alum of the program, Darryle Bajomo (MSA ’17), coordinated the planning before the weekend while the students helped run the event on Saturday. 

“it was very cool to work the eSports competition and to help build it essentially from scratch […]  I really enjoyed the sense of ownership over that event that all of us took.” – Ian Ousley (MSA ’18)

The Victory Lane was also the highlight of their weekend as they witnessed the winning driver’s celebration with his crew. “Getting to be in victory lane was pretty incredible too! I doubt many people can say they get to go there during their first ever race.” – Amanda Bryd (MSA ’19)

Most importantly, we would like to thank our #OHIOFamily alums at the Richmond International Raceway; Dennis Bickmeier (MSA ’89), Mike Waddell (MSA ’07), and Darryle Bajomo (MSA ’19) for making this experience possible.

“This was my first experience really seeing the #OHIOFamily at work, and it not only did not disappoint, it exceeded my expectations.” – Jeremy Reiskind (MSA ’19)