Sports Ad Kicks Off Spring Semester
Tuesday, January 17 2017 12:00am
As we at the Ohio University Sports Administration program kick off the spring semester, we wanted to take a moment to look back at some of the memorable moments from our time together this past fall semester. From a successful Darren Butler Sports Business Forum and Women in Sports (WIS) breakfast, to Diversity Committee potluck dinners, to working football games, and of course the annual Thanksgiving Dinner, one thing is undeniable: fall 2016 was a semester to remember. (Side note: we occasionally do things that do not involve food…but not often.)
Written by: Katharina Elberti (MSA '18)
Celebrating Our 50th Anniversary
“It has been special to continue celebrating our program's 50th Anniversary this fall,” remarked MSA Class President, Kelley Johnson (MSA ‘17). “To commemorate the 50 years, we included our 50th secondary mark on our social media platforms and marketing materials. Additionally, we distributed 50th branded polos and pins to current students, alumni and friends of our program...all in an effort to honor the history of Ohio Sports Administration and the legacy created by our alumni.”
“Despite having many responsibilities this fall, I was happy to see our two classes get to know one another,” Johnson continued. “Program events like our Diversity Potluck and Thanksgiving Dinner, as well as random get-togethers, significantly impact our culture. We are expected to achieve and accomplish a great deal during our time at OHIO. This close-knit culture helps us do just that.”
Whether you heard about it through the creative media postings covering Facebook and Twitter, during tabling sessions throughout Baker Center and during football games, or by the banner floating triumphantly above the bricks of Court Street, chances are you heard about it: #BleedGreen.
"Our program was given the opportunity to create the #BleedGreen initiative in an effort to enhance the Ohio Football brand, as well as promote this year's military appreciation football game,” said campaign lead, Darryle Bajomo (MSA ‘17).
Over 3,200 #BleedGreen dri-fit shirts & discount cards were sold due to the tireless effort and ingenuity of the MSA classes of 2017 and 2018. “Although a new initiative, #BleedGreen represents the culmination of the nearly decade long relationship between Ohio Athletics, IMG, and the Master of Sports Administration program,” Bajomo elaborated. “We are truly thankful for this unique relationship because the generated revenue funds many of the opportunities and experiences that make the Master of Sports Administration Program #1 in the world."
Upgrades: Sports Ad Commons
One of the biggest additions to the Sports Administration family was the new home for the program’s beloved Center. We recently opened the Sports Ad Commons on the 3rd floor of the Phil & Pat Muck Business Annex and now have space that includes:
- A new suite for our graduate assistants who work on the alumni directory, annual fund, Race For A Reason and alumni relations
- The AECOM Zone, a conference room that will soon have teleconferencing equipment that allows us to further engage with our alumni
- A lounge for our MSA students that provides a space to gather, unwind and catch up with one another
Special thanks to Elliot and Gina Hill, Chad and Tracey Estis, Peter O'Malley, Terry Seidler and AECOM for making major gifts that will help us meet our commit to the Capital Campaign on this project. In addition, we have had several alumni and faculty make four year pledges to complete the funding of this area that will serve as our new home within the College of Business.
"The new AECOM Center for Sports Administration has created an environment that allows everyone to operate in a free-flowing collaborative manner while paying homage to the history and tradition of the program,” said Center graduate assistant Harrison McIntire (MSA ‘17). “It is inspiring to be pushed by your close friends while seeing what motivated those before you."
The state-of-the-art technology and computer applications made available to those in the Center are above sports business industry standards and allow us to continue to thrive as a program.
Sports Ad in the Community
Throughout the semester, the program has continued its efforts to give back to the Athens community through its service initiatives. Our students developed relationships with The Beacon School, visiting the campus to play games and interact with students and teachers alike.
Throughout November, the gentlemen of the program rallied together to participate in #Movember, growing mustaches that raised a collective $2,258 for the Cystic Fibrosis Foundation and Men’s Health (and that made their families contemplate their removal from the year’s Holiday card). These efforts and many more over the semester help the program gear up to this spring’s big community outreach event, Race for a Reason.
Columbus Crew SC
On September 25th, the second annual Ohio University Night at MAPFRE Stadium took place as Ohio’s professional men’s soccer club, Columbus Crew SC, hosted a cheering group of Ohio University students. The relationship between Ohio University and Columbus Crew SC was developed as a way of generating excitement for the team in Southeast Ohio.
“The partnership has been flourishing since its inception in 2015,” said Francesco Marini (MSA ’17). “We believe it provides great value to us students, enhancing our practical experience by marketing a professional soccer team, as well as to Crew SC, increasing the team’s brand awareness in an area of Ohio where soccer isn’t as popular as other sports.”
Crew SC Street Marketing team – responsible for the execution of the event – was composed of graduate and undergraduate students and headed up by Marini, Harrison McIntire (MSA ’17), Kelley Ford (MSA ‘18), and Andy Träxler (MSA ‘18).
One of the age-old traditions within the Sports Administration program is the O’Malley Cup, a set of merciless (but completely friendly…cough, cough) intramural games between the MSA classes of 2017 and 2018. "So far we have completed four of the ten events in the O’Malley Cup, with the class of 2017 eeking out a slight 4-0 lead over the 18's,” said 18’s captain-elect, Marshall Payne. “Aside from a couple lopsided games of softball and football, the events have been competitive and fun. The 18's game plan of lulling the competition to sleep, digging ourselves into a seemingly-insurmountable hole, then executing a spectacular and improbable comeback is working perfectly,” joked Payne.
As we leave 2016 in our rearview and head full-swing into the New Year, it is hard not to be excited for the road ahead. As a program, we continue to flourish, forever cherishing our history while continually laying the foundation for our future. With that being said, the only thing left to exclaim is 2017, Sports Administration ready for you!