Words of WISdom from Annette Scott
Friday, February 16 2018 12:00am
Annette Scott (MSA '12), account director for client consulting and services at GMR Marketing, reflects on her experience in the industry and her time in Athens spent developing lifelong friendships!
Annette Scott (MSA '12)
Account Director for Client Consulting & Services at GMR Marketing
How has your experience as a student-athlete affected your career?
While I can’t judge exactly how being a student-athlete has impacted my career (who knows where I’d be now if I wasn’t a student-athlete), I enjoy working with former collegiate student-athletes because they typically show grit/determination, a strong work ethic, openness to feedback, and time management skills. They also have high expectations for themselves and others, which elevates their team’s work. That’s not to say you won’t find those traits in someone who wasn’t a student-athlete, just a generalization I’ve found to be true in more cases than not.
What are your main responsibilities at GMR Marketing?
I currently oversee GMR’s Client Consulting & Services team assigned to The Hartford, a national insurance company based in Connecticut. We manage The Hartford’s Major League Baseball marketing platform, which includes its partnership with MLB, 10 clubs across the country, and several current and former players. The program was brand new when I first started at GMR, and we have developed it into a successful program that continues to grow each year and exceed our client’s expectations.
What’s the most rewarding part of your job?
Developing talent is one of the favorite parts of my job. Many young, talented individuals are attracted to GMR, and having a hand in helping them grow and progress throughout their careers has been extremely rewarding. In addition, I’ve enjoyed building programs from the ground up, making something from nothing, which has been a core job function in all my positions since graduating from OHIO.
Who do you look to for advice and who have you learned from throughout your career?
Past colleagues and managers who challenge and push me have provided the most actionable feedback to continue my personal/professional development, and I’ve learned an incredible amount from simply observing these high achievers. In addition, my classmates continue to be my single most valuable resource and who I turn to for feedback/advice on my work, career choices, etc. Lastly, it’s not all bad when you have a poor manager; it may not be enjoyable at the time, but you can learn just as much about what NOT to do from them.
What’s your favorite memory of Athens?
There are so many to choose from, it’s difficult to pick just one. I really enjoy looking back at when the class of 2012 first met. We all lived in the same apartment complex our first year of the program and spent every moment together. After returning from long nights out on Court Street, we’d spend after hours visiting while sitting on a musty, orange couch placed on one of our patios. We were just getting to know each other at that time and now it’s incredible to see how many lifelong friendships were established on that couch!