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Words of WISdom from Shelley Binegar (MSA '99)

Tuesday, October 24 2017 12:00am

This week, OHIO Women in Sports Committee interviewed Shelly Binegar (MSA '99), Associate Athletics Director for External Operations at East Carolina University. Here are her words of WISdom!


 Shelley Binegar (MSA '99)

Associate Athletics Director for External Operations, East Carolina University

Could you please describe a typical day at work for you?

Typical is not something that really applies to athletics. Every day brings something new and unexpected, which is why I love it. I try to look at my schedule on a week-by-week instead of day-by-day basis. A typical week for me involves quite a few meetings. I have 10 meetings per week that are recurring. These include meetings with the executive leadership team, staff meetings with the units I work directly with, and a communications strategy meeting. I also attend our head football coach’s weekly press conference and weekly radio show (changes to men’s basketball in the winter). Normally there are four to six additional meetings scheduled throughout the week that address specific topics/events/issues. These range from looking at the marketing plan for men’s basketball, to discussing a viable location for Uber pick-up/drop-off on football game days, to meeting with a student-athlete who wants to transfer. I try to be as efficient as possible with my day to maximize productivity without being in the office at all hours of the night (the work/life struggle is real). One way that has worked for me is to bring my lunch and eat while replying to emails or reading social media. I try and check social media at least three times a day including fan chat sites, etc… to make sure there isn’t something brewing that we need to get in front of. I have found it easier to work on projects when it's a little quieter and find myself being productive between 5:00 – 7:00 PM (I’m admittedly not a morning person). Lastly, and arguable the most fun part of my week, is attending home athletic events. We normally have two to four home games a week and I try to attend them all. Although I suppose it is technically “work”, each one reminds me why I do what I do – plus I get to yell and scream which are terrific stress relievers!

How has your previous work experience helped you get where you are today?

I’m extremely thankful that I started my career in the ticket office. Providing good customer service, generating revenue, and making sure audits are clean are great foundations for any career.   

What’s the biggest challenge you’ve faced during your career? How did you overcome it?

The biggest challenge unfortunately was a sexual harassment situation. I ended up reporting the harassment to the university’s HR department and after almost an 18-month investigation the situation was resolved. I don’t think I would have been able to get through that situation without a tremendous support system.

What advice would you give someone aspiring to work in college athletics?

No matter what your title may be, your job is simple - make your boss’s job easier.  If you aren’t doing that, he/she doesn’t need you. 

What’s your favorite memory of Athens?

Athens is my hometown – born and raised – so I have a ton of memories. One of my favorites is trying to figure out how to put together the tents for the end zone of Peden Stadium. You learn a lot about people when you have to put something together with no instructions.