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Curriculum

Get your competitive edge in the sports business industry.

OHIO's Professional MSA curriculum will make you more adept at navigating the unique challenges of the sport industry. Through the 21-month program, you’ll learn from industry professionals and faculty that are experts in their field and active in the industry to expand your skills and prepare you for an accelerated career trajectory. 

OHIO's Professional MSA program curriculum includes three components:

  • Sports Administration Core
  • Applied Projects
  • Current Issues

The Sports Administration Core allows students to apply business concepts, principles, and theories to examine issues that are commonly encountered by sport executives.

Course Descriptions

SASM 6260: Sport Governance and Policy Development 
Develop an understanding of the governance structure of sport organizations nationally and internationally. Focus on functions, roles, key issues, strategic planning, decision making, and policy development.

SASM 6480: Management of Public Assembly Facilities
Provides an examination of various aspects of managing public assembly facilities, including planning and production, booking and scheduling, contracts, promotion, ticketing, security, food and beverage, crowd management, event bidding, and event management.

SASM 6550: Sport Marketing
Provides an introduction to the fundamental relationships that exist among sports organizations and their varied consumers. The primary focus of the course is on planning and implementing organizational strategies and programs to enhance relationships with consumers and consumer groups.

SASM 6570: Sponsorship in Sport 
An analysis of the current factors and issues related to sports sponsorship, including sponsorship planning, sales and negotiations, and sponsorship proposals and evaluations. Students will prepare a comprehensive sponsorship plan for a sports or sports-related property.

SASM 6670: Human Resource Management in Sport Organizations
Introduction to human resource management in sport organizations. Participants will address managerial functions in sport organizations, such as communication, staffing, evaluation, training and development, compensation, and motivation.

SASM 6700: Financial Administration of Sport
Introduction to issues and problems in finance and financial management of sport and recreation organizations. The primary focus of the course will be on planning and financial management.

BUSL 5650: Sport Law
Regulations of amateur athletics, public regulation of sports activities, legal relationships in professional sports, enforcement of professional sports contracts, antitrust aspects of sports activities, liability for injuries in sports activities.

SASM 6800: Intro to Analytics in Sport (Pending UCC Approval)
Provides the fundamental concepts and tools necessary to understand the emerging role of business analytics for making better decisions to advance sport organizations, both on and off the field. Explore how leveraging data can create competitive advantage, learn the analytics language, gain experience evaluating data, and gain knowledge regarding contemporary software options.

SASM 6880: Contemporary Issues in Sport Sciences
Selected issues in sport sciences are discussed. Course involves research, reading, analysis, and written reports.

SASM 6990: Capstone Seminar in Sports Administration
Designed to examine current trends and issues in the study of sports administration. The field of sports administration is in a dynamic state. New theories, practices, and processes are constantly being developed. Perspectives on these trends and issues will be analyzed by drawing on current literature and research. Focus on performance of the firm as an outcome of strategy in a competitive environment. The objective of this course is to synthesize knowledge gained through experience and previous graduate coursework, and develop advanced understanding of the firm’s behavior in a competitive environment.