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Marketing Minor

Get the right skills for the rapidly changing media landscape.

How can you reach your customer effectively? Understand consumer behavior, and drive demand and adoption in a competitive marketplace.

The marketing minor allows students across disciplines and majors with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased marketability for employment.  

The marketing minor will equip you with the skills to understand the principles of marketing, consumer behavior, and professional selling. Then, customize your minor with a specialization by selecting two electives.

Required Courses Include:

MKT 3580 – Foundations of Professional Sales 

Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.

Requisites: MKT 2020 or 2400
Credit Hours: 3.0

MKT 3020 - Consumer Marketing

This course provides a broad understanding of marketing principles particularly as they relate to marketing to consumers.  Students will learn how to adapt the marketing mix to effectively reach consumers.  Consumer research and environmental factors will also be addressed. 

Requisites: Jr. only
Credit Hours: 3.0

Complete one of the following:

MKT 2020 - Marketing Principles

Provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment. 

Requisites: Not COB except BS 8123 and WARNING: No credit for this course if taken after the following: MKT 2400
Credit Hours: 3.0

MKT 2400 - Introduction to Marketing Management

Provides an introductory coverage of topics in marketing. Offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. Also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies. 

Requisites: COB
Credit Hours: 3.0

Elective Courses

Complete two of the following courses for a total of 15 hours.  

  • MKT 3790 - Marketing Research Credit Hours: 3.0
  • MKT 4040 - Logistics and Supply Chain Management Credit Hours: 3.0
  • MKT 4200 - Services Marketing Credit Hours: 3.0
  • MKT 4250 - Business to Business Marketing Credit Hours: 3.0
  • MKT 4300 - Digital Marketing and Sales Strategies
  • MKT 4410 - International Marketing Credit Hours: 3.0
  • MKT 4500 - Management of Promotion Credit Hours: 3.0
  • MKT 4550 - Achieving Customer Satisfaction and Service Excellence Credit Hours: 3.0
  • MKT 4580 - Sales Management Credit Hours: 3.0
  • MKT 4900 - Special Topics in Marketing Credit Hours: 3.0

For more information about the marketing minor, please contact Katie Hartman at hartmank@ohio.edu.