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Marketing

Marketing is the lifeline of any organization, connecting the business with its customers

Overview

Today’s business environment is dynamic. The advent of social media, digital marketing, and the explosion of mediums where customers can be reached, make it more important than ever that students understand the analytical, technological, and creative aspects of business. From the psychology of consumer decision-making to marketing in a digital world, Ohio University’s College of Business covers an array of topics that help you get ready for the workforce.

The marketing major prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, or other aspects of the profession.

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Students who major in marketing will complete courses in consumer behavior, business-to-business marketing, distribution management, services marketing, international marketing, and promotions management. All marketing majors are required to take professional selling techniques, marketing research, consumer behavior, and marketing strategy. The curriculum is revised frequently to keep pace with the changing business world.

News

Marketing Department Chair and Fox Associate Professor of Marketing Katie Hartman, Ph.D. and her use of backward course design have been featured by Harvard Business Publishing, one of the world's leading providers of teaching materials for management education. In addition to teaching a range of marketing courses in Ohio University's College of Business, Dr. Hartman represents the college on several University-wide committees and workgroups. She was recently awarded the Dean's Special Recognition Award at the 2019 College of Business Faculty and Staff Awards.


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