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Marketing is the lifeline of an organization, where business and customers meet. Marketing professionals are accountable for creating, communicating, and delivering products and services that have value not only for customers but also for general society.

Today’s business environment is dynamic. The advent of social media, digital marketing, and the explosion of mediums where customers can be reached, make it more important than ever that students understand the analytical, technological, and creative aspects of business. From the psychology of consumer decision-making to marketing in a digital world, Ohio University’s College of Business covers an array of topics that help you get ready for the workforce.