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Careers in Sport Management

Combine a business and sports industry education to gain an edge in the competitive world of sports business.

Careers in the sports industry vary greatly. With a sport management degree from Ohio University’s College of Business, you’ll have the business acumen combined with an understanding of the special nature of the sports industry that will prepare you for the competitive world of sports business. Examples of careers our graduates pursue include facility management, sales, marketing and promotions, and intercollegiate athletics administration.

Every sports arena, stadium, or venue has a host of services and staff that need to be effectively managed to keep things running smoothly. Facility managers manage the operation and maintenance of sports facilities including buildings, grounds, and related equipment.

Sales representatives in sport bring together fans to support their favorite teams. Through hands-on work, sales representatives often sell group and season ticket packages that allow fans to get close to the action. Sales representatives are a key aspect of sport business operations and require highly developed interpersonal organizational, and leadership skills.

Those pursuing a career in marketing and promotions are responsible for the management and coordination of sports marketing efforts including soliciting and coordinating sponsorships. This role manages the game day experience, coordinates season-long promotional efforts, facilitates and coordinates promotional materials, maintains and increases attendance at contests, oversees group sales, and community relations efforts.

As an intercollegiate athletics administrator, you would provide guidance and direction for a school’s sports program. This role is responsible for preparing budgets, facilities planning, ensuring regulatory compliance, community outreach, and promoting student welfare and success.

Career Spotlight

Jason GoldenJason Golden

General Manager

Marshall Thundering Herd Sports Properties of IMG College

Jason Golden graduated from Ohio University in 2001 with a bachelors in sport management. Today, he is the general manager of the Marshall Thundering Herd Sports Properties for IMG College. In this role he oversees a staff that sells and services hundreds of corporate partners. This multi-million dollar property was one of the first for ISP Sports.

Through the transition to IMG College, the Marshall Thundering Herd Sports Property from IMG College continues to create corporate partnerships offering premiere inventory such as: signage, radio, television, print, logo rights, internet, retail activation, social media, and more.

Prior to coming to Marshall, Golden managed corporate partnerships with ISP Sports at University of Nevada-Las Vegas, Las Vegas Motor Speedway, and the NBA’s Houston Rockets.

Mary Lambert (1)Mary Lambert

Group Sales and Marketing Manager

American Airlines Center

Mary graduated in 2013 with a degree in sport management from the College of Business. As group sales and marketing manager, she creates new sales and marketing strategies to promote events at the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Mary works with local business to build relationships, developing marketing plans, creating commercials, and leading the digital media team.

"I was prepared to begin my career in the sports industry because of my experience at Ohio University. I cannot speak highly enough of the program. The classes and projects prepared me for my daily responsibilities and the friendships I formed will last a lifetime. The internship opportunities played a key role in landing my first job after graduation and have given me the skills to develop into the professional I am today."

Have questions about career opportunities in the sport industry? 


Annie Brackley
Lecturer, Sports Administration
Assistant Director, Career Management