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Careers in Sport Management

Combine a business and sports industry education to gain an edge in the competitive world of sports business.

Careers in the sports industry vary greatly. With a sport management degree from Ohio University’s College of Business, you’ll have the business acumen combined with an understanding of the special nature of the sports industry that will prepare you for the competitive world of sports business. Examples of careers our graduates pursue include facility management, sales, marketing and promotions, and intercollegiate athletics administration.

Every sports arena, stadium, or venue has a host of services and staff that need to be effectively managed to keep things running smoothly. Facility managers manage the operation and maintenance of sports facilities including buildings, grounds, and related equipment.

Sales representatives in sport bring together fans to support their favorite teams. Through hands-on work, sales representatives often sell group and season ticket packages that allow fans to get close to the action. Sales representatives are a key aspect of sport business operations and require highly developed interpersonal organizational, and leadership skills.

Those pursuing a career in marketing and promotions are responsible for the management and coordination of sports marketing efforts including soliciting and coordinating sponsorships. This role manages the game day experience, coordinates season-long promotional efforts, facilitates and coordinates promotional materials, maintains and increases attendance at contests, oversees group sales, and community relations efforts.

As an intercollegiate athletics administrator, you would provide guidance and direction for a school’s sports program. This role is responsible for preparing budgets, facilities planning, ensuring regulatory compliance, community outreach, and promoting student welfare and success.

Career Spotlight

Jason GoldenJason Golden

VP of Business Development

Richard Childress Racing, North Carolina

Jason Golden graduated from Ohio University in 2001 with a bachelors in sport management.

Prior to coming his current role, Jason served as the general manager of the Marshall Thundering Herd Sports Properties for IMG College, and previously managed corporate partnerships with ISP Sports at University of Nevada-Las Vegas, Las Vegas Motor Speedway, as well as the the NBA’s Houston Rockets.

Mary Lambert (1)Mary Lambert

On Premise Activation Specialist

Inspira Marketing Group, Ohio

Mary graduated in 2013 with a degree in sport management from the College of Business.

"I was prepared to begin my career in the sports industry because of my experience at Ohio University. I cannot speak highly enough of the program. The classes and projects prepared me for my daily responsibilities and the friendships I formed will last a lifetime. The internship opportunities played a key role in landing my first job after graduation and have given me the skills to develop into the professional I am today."

Have questions about career opportunities in the sport industry? 


Annie Brackley
Lecturer, Sports Administration
Assistant Director, Career Management